Twitter Videos and how to promote your content

Twitter is one of the strongest social networking platforms, with Facebook, and has become increasingly popular to use within businesses and organizations for connectivity, not only between each other and also clients. Twitter is a fantastic way to promote just what a firm is currently working on by tweeting images and video content, as well as general updates, thus making the website an excellent marketing tool. It is essential that this really is thought through and strategized, given that if this is not carried out effectively then it will not reach the expected target audience.

So how do you promote your content in an effective way? I explored this and came across a video blog entitled Twitter Videos supplying guidance in the subject matter. There are a number of things that can be done to advertise yourself and the company. It is important to have a vast selection of followers, people who have a genuine fascination with what you do, care about what you do, and are prepared to support what you do and your skills. With regards to Twitter this is through retweets, quoting tweets, favoriting tweets and also simply responding to your tweets. However, before any of this has the potential to happen you must acquire your initial followers, this can be achieved by enabling the website to gain access to your contact list, letting friends, family and business contacts to know that you are now on Twitter. Having these people who know you and want the business are about will enable you to jump straight into conversations to begin getting the company’s character across. So new clients and followers can easily get an idea of what you really are about.

Additionally it is important to have influencers, these are people who are viewed in the industry you work in as trustworthy professionals, individuals who have high reliability, and a large group of followers. Preferably, these professionals may be willing to tweet and promote your video content. If you are not sure of how to discover influencers, try ‘FollowerWong’ this is a site that will let you discover people based on their bio information and key words, in addiction the site shows you their authority ranking. It is essential that you do not make the mistake of spamming these people, you need them to help you, so it is essential to be tactical in the best way to get them to notice you. This can be done by responding to their tweets, you could either give feedback to or contribute to what they have said. If this goes well this could open up a discussion, causing them potentially following or retweeting you. However, if neither of these things happen it is not the end of the world because by replying to you, your twitter page is mentioned on their newsfeed, therefore also promoting you.

An additional beneficial tool that Twitter possesses which can be used to promote your content is hashtags, these effectively highlight a particular keyword and create it as a link, displaying to you everybody else that has used that keyword and in what context. Therefore, when tweeting selected important keywords and be sure to hashtag them. The most popular and spoken about subjects of conversation at the time are known as trends, and hashtags are still used as a way of collating the data. This is significant because it means that if you can tweet according to the trending topic then it makes your tweet and therefore content accessible and known to those looking over that trending topic. It is essential to keep what you are tweeting relevant and useful when promoting your content, as you do not want it to seem as advertising.

These short video blogs are offered to you by Lambda Films, a video production Norwichcompany. They upload blogs regularly onto YouTube covering various subjects for marketing points. For instance, how to conduct an interview, what is a viral video, and so on. All of these are very useful and supplying you with important, valuable advice.